To receive fair and equitable treatment, you must assert and uphold your rights under the law. You may wish to be transparent and ordinary, to avoid scrutiny, or to fit in. Assertiveness for its own sake reflects a selfish need for attention. But you must speak up for yourself and others to challenge assumptions, generalizations, stereotypes of race, religion, sex, unfair practices, hypocrisy, and myriad other issues.
If you see injustice, impunity, abuse, neglect, or exploitation, rock the boat and the status quo. Be a squeaky wheel—with facts and constructive suggestions. Respectfully yield to the assertiveness of those whose ideas are more sound or preferable.
Assertiveness works best with valid evidence, and when framed within a respectful, cooperative attitude.